Walmart+ is a membership program offered by Walmart that provides a variety of benefits to help members save money and enhance their shopping experience. One of the standout perks of Walmart+ is Walmart+ Travel, powered by Expedia. When you book a trip through Walmart+ Travel, you earn Walmart Cash to spend in-store or online at Walmart.com. This is currently the fastest way for families to accumulate Walmart Cash.
Members earn:
2% in Walmart Cash on airfare
5% in Walmart Cash on hotel reservations, car rentals, and activities
Bringing more value to customers
Enhancing Personalized Itinerary Planning
In Phase 2, we're thrilled to announce the enhancement of our service with personalized itinerary planning tailored for our busy customers. After carefully analyzing booking trends, we’ve observed a significant volume of flights and room reservations split between short weekend trips and weeklong stays. To better serve our customers, we're introducing features to simplify shopping for last-minute items and planning for extended stays.
Celebrating Your Travel Plans
To celebrate this enhancement, we're launching a dedicated Travel Essentials category page, offering a wide range of travel merchandise. This page will not only help you prepare for your journey but also inspire you to shop and purchase items tailored to your upcoming trips.
Connecting Travel with Merchandise
For our W+ members, who are frequent travelers, we’re creating curated placements with merchandise tie-ins based on your travel plans. By linking your travel bookings with personalized shopping recommendations, we aim to enhance your travel experience and provide everything you need for a seamless trip.
Our Goal
Our goal is to drive at least $12 million in FY'24 GMV through these curated placements, leveraging upcoming customer travel events to foster connection and create purchase urgency.
Key Features
Personalized Itinerary Planning: Get a customized travel itinerary based on your booking history and preferences.
Travel Essentials Page: Shop a broad range of travel merchandise, from last-minute items to essentials for longer stays.
Curated Merchandise Tie-ins: Receive personalized product recommendations that match your travel plans.
Exclusive W+ Member Benefits: Enjoy special offers and discounts on travel essentials.
